‘Green’ business grows out of class project
October 5, 2009
What started as a study in business for some Butler University students has grown into a full-fledged “green” company aimed at taking the stress out of composting.
Back to Earth Compost, the brainchild of junior Conner Burt, started as proposal for a class called Real Business Experience.
“It’s very experiential learning. We use a small-business model that the students actually plan and define themselves,” said program coordinator Dick Halstead. “Those who want to actually go out and run their businesses, which is funded by the university.”
Burt and his partners proposed a central composting location on campus that would be fueled by kitchen scraps and other items picked up weekly from area subscribers.
He said he got the idea while waiting in line for a cup of coffee.
“I realized that in Starbucks they offer biodegradable cups, which is a good idea, but if they go to the same landfill as all of the rest of the trash, the problem really isn’t mitigated,” Burt said.
Back to Earth Compost now occupies space behind Butler’s baseball fields, and is prepared to handle between 20 and 45 households, and possibly some Broad Ripple Restaurants as well.
For $5 a week, customers within five to 10 miles of campus get a bucket to fill with compostable material, which is picked up weekly and its biodegradable liner replaced.
In the spring, the plan is to give those subscribers their contributions back in the form of nutrient-rich soil.
“We’re done our research, and we’ve found that 30 percent of household waste is organic material that can be composted,” Burt said. “We’re trying to provide people who don’t have the time or the space to compost; we’re trying to make it easy for them.”
The company will also be partnering with Butler’s Center for Urban Ecology to work on a pilot study for a fraternity or sorority house composting effort. Ultimately, it could turn into a campus-wide effort.
“We’re just going to take it this semester and see how it goes,” Burt said. “If it goes well, we have some options and maybe another class will take over.”
Back to Earth Compost is expected to officially launch this week. Those in the Butler-Tarkington neighborhood interested in taking part are asked to contact Burt at btecompost@gmail.com or through the company’s Facebook.com fan page.
~Tell them you heard it @ Green Buzz!
Source: Indiana News
As more collision repair shops convert to waterborne paint, upgrade to energy-efficient equipment and lighting, and look for other ways to make their shops more efficient, reduce VOC emissions and comply with state and federal environmental regulations, many have begun touting their new “green business” status in their marketing materials.
But what is the value of marketing a shop’s environmental practices to customers, particularly when bottom-line-focused insurance companies drive so much of the collision business? And how can shops let their customers know that their green practices aren’t just puffed up marketing jargon?
Shop owner Jacques Andres first started thinking about his business’s environmental impact after driving home in a newly painted car. Dust and particles from the paint job had lodged in the carpet and interior, making him sick every time he drove it.
“After I drove it for 15 minutes, I’d have a runny nose, watery eyes and swollen glands, almost like I was coming down with the flu,” Andres says. “Through closer inspection of the car I found there was primer dust, sanding dust and paint dust in the rugs and the heating and air vents. I realized there are a lot of processes around hazmat that aren’t really being controlled.”
Not long afterward, he rebranded the body shop side of his Oakland-based Baybridge Motors business as Clean Green Collision in 2004, and redesigned the shop with new collection and filtration systems to reduce emissions. Andres switched to waterborne paints and a UV curing system that eliminates the need for solvents. He also designed a dust filter that recirculates and captures sanding and paint emissions, and added new ceiling dust filters. He also takes care to seal off the windows, doors and ventilation systems in the vehicles his staff repairs to prevent any pollution inside the car.
Clean Green services medium to higher-end clients, and gains most of its business through word-of-mouth or walk-in customers. Environmental marketing doesn’t necessarily bring clients in the door, but Andres says it does make an impact on customers.
“There is support, mostly once customers come in to get an estimate and they see what we’re doing,” Andres says. “It’s a good selling tool at that point.”
Marketing a green shop to high-end customers in California is one thing, but what about other parts of the country where waterborne hasn’t been mandated yet, and customers aren’t necessarily worried about body shop emissions? Shops in other states also have taken a proactive position on waterborne, and hope to use their environmentally friendly shop practices to gain new business.
To read the rest of the original article, click HERE.
Intel’s new television commercial featuring Ajay Bhatt, co-inventor of the USB port, should be seen as more than a clever marketing ploy. It’s a signal of the official promotion of “geeks” from odd cast-outs to a much higher status, one of techno demi-gods and possibly the rescuers of our weak economy.
Wonks across the country are speculating that a particular flavor of “geek” might outpace the likes of Bill Gates, Steve Jobs and Mr. Bhatt. The flavor is “green” and this new tasty sensation has its eyes on the traditional sectors like energy, manufacturing, construction and finance.
Meet the new “rock stars” of America’s recession: green entrepreneurs.
These eco-capitalists are putting out off-the-chart hits with new green factories, tens of thousands of green jobs, and business ventures that are pumping hundreds of millions of dollars into Florida’s fragile economy. Just this year, Florida International University researchers made history by discovering a new single-element compound, a breakthrough that could rewrite chemistry books.
Another Orlando area “rock star” is Dr. Demitri Nikitin, founder of Advanced Solar Photonics who is currently building Florida’s first solar panel manufacturing plant in Lake Mary. Nikitin holds a Ph.D. in Science and has participated in and co-developed over 100 inventions and applications related to the laser and electronics industries.
“We are growing a 500MW facility, bringing approximately 1,500 green jobs in the next two years. We are the only manufacturer that can boast that 100% of the components and materials of our monocrystalline panels will be made in America. Even the equipment used for production is made in the United States,” said Nikitin.
If green is the new red, white and blue, then Floridian’s are somewhere between Caribbean Green and Electric Lime.
Take a new Florida city, Babcock Ranch, which will power 19,500 homes by solar power and cost the average customer’s monthly bill an additional 31 cents. This will be the first city on earth powered by zero-emission solar energy. The new city is being developed by Kitson & Partners on 17,000 acres northeast of Fort Myers. The city will include the world’s largest photovoltaic power plant, which will be operated by Florida Power & Light.
More green developments are being celebrated at this week’s Green Cities™ Florida — a sustainability conference being held May 20-21 in Orlando. There’s no opening act here – just a stage packed with the “heavy hitters” of the new green economy — an economy green devotees claim is the answer to America’s economic woes. The event organizers are focusing on training specific to the construction industry this year, already anticipating a turn around in Florida’s building market for 2010.
Case in point: Mike Italiano. He’s President & Chief Executive Officer for Market Transformation to Sustainability (MTS) and Capital Markets Partnership. Italiano has over 35 years of environmental experience including as Senior Analyst in the White House Science Office and Assistant to the Director, National Commission on Water Quality where he helped write the Congressional Report on the Clean Water Act.
Italiano is leading the green pack to green money. As co-founder of America’s biggest green construction association, the United States Green Building Council, he has successfully worked on getting the financial industry to back green construction and products with the new Capital Markets Partnership.
“Getting the capital market to move forward with green building certified sustainable products can literally get us out of this recession; prevent a depression. And we’re working to make sure that all the ground work is laid and top management can understand that we can get the financial institutions and governments to realize it and move forward in a united front to commercialize both of these activities, which is over an $800 billion market. That’s just in the U.S.,” Italiano stated.
Bank of America, Wells Fargo, Citi and others are signatories to the Capital Markets Partnership which has developed a new green underwriting standard for residential, commercial and industrial construction backed by municipal bonds.
“The science of sustainability is what convinced the banks to sign.”, says Italiano. “The proof that ‘green’ science pays in the long term, could no longer be ignored, especially when explained in scientific terms. Sustainability is an economic technology that will turn this recession around, conserve resources and stimulate the job growth we need.”
A Green Buzz exclusive.
Look Who’s Coming to Green Cities™ Florida
May 16, 2009
On May 20th, the Orange County Convention Center will open its doors to Florida’s top business, community and government leaders who are gathering to attend the first ever Green Cities™ Florida conference. The event is designed to create, connect and facilitate meaningful business dialogues while providing educational platforms for business and government with practical steps, strategic plans and appropriate tools for getting started down the path of sustainability.
This is no ordinary ‘green’ conference. Designed specifically to address the economic and environmental challenges and opportunities that Florida faces, Green Cities™ provides 60 of the nation’s sustainability experts speaking on 7 separate educational tracks including: Growing Florida’s Green Economy; Greening your Business A-Z; Green Government; Wise Business Choices in a Changing Economy; Green Events Planning and Production; Understanding and Responding to Climate Change; Green Cities Planning, Design and Construction and a training track.
“Florida has the opportunity to emerge a leader in green business,” states Mayor Richard Crotty. “This event is geared for motivated businesses and government leaders who desire to be more pro-active with ‘green practices’ in order to realize the savings and opportunities associated with this new shift in doing business. Orange County is proud to support this conference because it enables business and government leaders to gain the knowledge they need to implement opportunities to help protect the environment, build community quality, and increase economic opportunities.”
Some of the speakers include:
- Gil Friend – Founder, President and CEO of Natural Logic, Inc., providing advisory services in strategy, design, operations, and information systems that help clients build economic advantage through exceptional environmental performance.
- Mike Italiano – President & Chief Executive Officer for Market Transformation to Sustainability and founder of the U.S. Green Building Council (USGBC).
- Dr. Jennifer Languell – Founder and President of Trifecta Construction Solutions and nationally recognized leader in green building education.
- Jerome Ringo – President of the Apollo Alliance, a coalition of business, labor, environmental, and community leaders working to catalyze a clean energy revolution in America.
- Tim Center – Director of Sustainable Florida – Collins Center, an alliance of private and public partners committed to identifying, supporting and communicating sustainable best practices.
- John Lushetsky – Acting Deputy Assistant Secretary for Energy Efficiency for the U.S. Department of Energy, with responsibility for all solar technology development, grid integration, and market transformation activities under the Solar America Initiative.
- Steve Cochran – Internationally-recognized and nationally-prominent leader, speaker, writer, and advocate and practitioner in the field of sustainable enterprise.
Green Cities™ Florida participants will have the opportunity to network with business and government entities through professional and social networking integrated throughout the 2 day conference. In addition, attendees will take part in an historic event: the “Flip The Switch” ceremony for the largest solar array of its kind in the Southeast. The one-megawatt photovoltaic (PV) system is currently being installed atop the Orange County Convention Center and will be turned on for the first time the morning of May 20th during opening ceremonies for Green Cities™ Florida. Both Mayor Buddy Dyer of Orlando and Mayor Richard Crotty of Orange County will be on hand along with Senator Lee Constantine to “turn on the sun” – putting Florida on the map as a leader in sustainability.
Contributing Sponsors include: Advanced Solar Photonics, OUC and Permapave; Media Sponsors are EcoFactory, CSRwire, Sustainability: The Journal of Record and ENS.
ABOUT GREEN CITIES™ FLORIDA
Green Cities™ is produced by Seven-Star, Inc., an EPA award winning green event and green education expert. Green Cities™ Florida offers ideas, products, and services that provide business and government with the necessary tools and resources to make a shift toward sustainable practices. Topics range from green building to clean technology; organic agriculture to green investments; fair trade to the sustainable supply chain; and, integrating sustainability into corporate culture.
For more information, please visit www.greencitiesflorida.com
Green Jobs in Red Hot Markets
May 14, 2009
Interested in learning from leading experts on how to find a green job, propel your career, and participate in the next wave of economic opportunities for your business, organization, or government agency?
If you answered YES, then get your green tush over to Green Cities™ Florida, May 20-21 at the Orange County Convention Center in Orlando.
Designed as a non-traditional conference, Green Cities™ Florida will equip business, government and YOU with practical steps, relevant case studies, workshops and strategic plans for getting started on a green plan of action. The green economy is growing and transforming every part of the marketplace!
“The Apollo Alliance estimates that an ambitious $500 billion in federal spending over 10 years would create over 5 million jobs. This includes a broad range of activities such as building efficiency, renewable energy investments, smart growth, advanced grid technology, research and development initiatives and a ‘cap and invest’ program to reduce climate change pollution.” ~Jerome Ringo, President, Apollo Alliance
Hear more from Ringo on Wednesday, May 20th in his session entitled The Color of Green: The Next Inconvenient Truth
Here are a few more examples of the exciting & informative presentations that will transform the way you think, live, manage business and govern in Florida:
- What Makes a Business Green? to be presented by Alisa Gravitz, Director of Green America. Learn how a business, agency, or organization grows greener. Ms. Gravitz shares how to implement authentic sustainable practices and policies into your work from the perspective of businesses who have been walking the green path for the last 25 years. Mark your calendar to attend this session on Wednesday, May 20th!
- A Growing and Nurturing Your Local Green Economy workshop will be held on Thursday, May 21st, by Mary Anne Bowie, Founder, Sarasota Green Marketplace, where participants will learn how the Sarasota Green Connection Economic Development Model has evolved over a six year period and is replicable in other communities. Results include green building products retail store, local directory of 250 businesses that sell eco-friendly products and services, a 4,000 person community network, six years of monthly eco-forums and a grow the green economy focused non profit.
- Also on Thursday, May 21st, meet Robert Van der Like with The Cadmus Group who will conduct a workshop on Greening America’s Schools, New & Existing, through LEED. Van der Like currently manages the US Green Building Council’s pilot project for Leadership in Energy and Environmental Design (LEED) in existing schools.
To learn more about the Green Cities™ Florida expert speakers and presentations, click here.
With the conference less than a week away, there is no time to waste. REGISTER now! Conference passes start at just $99.
For more conference information, visit the official website or call 1-800-408-0002.
Need another “green” reason to attend Green Cities™ Florida? Hold on to your blueprint!
The American Planning Association has approved 17 of the Green Cities™ Florida courses for AICP CMs (the Continuing Education designation for Planners) for a total of 20.5 hours of credits.
Turn your blueprint into a greenprint!
Here is a list of those courses:
| Achieving Climate Neutrality: The LACCD Sustainability Plan Wednesday, 05/20/09 02:30PM to Wednesday, 05/20/09 03:30PM |
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| Alternative Energy Innovations Thursday, 05/21/09 09:00AM to Thursday, 05/21/09 11:30AM |
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| Building Florida’s Clean Tech Economy Wednesday, 05/20/09 02:30PM to Wednesday, 05/20/09 03:30PM |
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| Effective Actions and Collaborations for Addressing Climate Change Wednesday, 05/20/09 04:00PM to Wednesday, 05/20/09 05:30PM |
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| Federal to Local: Translating the Stimulus Package for local governments Wednesday, 05/20/09 01:00PM to Wednesday, 05/20/09 02:00PM |
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| Green Roofs, Living Walls, and buildings as Green Space Thursday, 05/21/09 09:00AM to Thursday, 05/21/09 10:00AM |
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| Leadership in Florida’s Green Local Governments Wednesday, 05/20/09 04:00PM to Wednesday, 05/20/09 05:30PM |
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| Local Government: Setting a Course of Action Thursday, 05/21/09 09:00AM to Thursday, 05/21/09 11:30AM |
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| Preserving Florida’s Water Supply and Quality with LID Practices Thursday, 05/21/09 09:00AM to Thursday, 05/21/09 10:00AM |
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| Re:Visioning The American City Wednesday, 05/20/09 02:30PM to Wednesday, 05/20/09 03:30PM |
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| Renewable Energy Policy and Programs Panel Wednesday, 05/20/09 04:00PM to Wednesday, 05/20/09 05:30PM |
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| Self-sufficient Urbanism: Contraction of the American City Thursday, 05/21/09 10:30AM to Thursday, 05/21/09 11:30AM |
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| Sustainable Hospitality: In Search of Low Hanging Fruit Wednesday, 05/20/09 02:30PM to Wednesday, 05/20/09 03:30PM |
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| The Bridges: Sustainable Community Design Wednesday, 05/20/09 01:00PM to Wednesday, 05/20/09 02:00PM |
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| Transit Oriented Design and Central Florida’s Sustainable Future Wednesday, 05/20/09 02:30PM to Wednesday, 05/20/09 03:30PM |
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| Understanding the Dynamics of the Global Carbon-Climate-Human System Wednesday, 05/20/09 11:00AM to Wednesday, 05/20/09 12:00PM |
Green Cities™ Florida, to be held May 20-21, 2009 in Orlando, offers a highly interactive, outcome-based portfolio of courses and workshops presented with practical steps and specific plans for participating in the growing $400 billion green economy.
Check out the full Green Cities™ Florida program and schedule and don’t miss the Planning Central Florida: Integrating Growth and Conservation panel with Jim Yawn, Walt Thompson, and Jeff Jones on May 20! Learn about The Walt Disney Company and The Nature Conservancy’s innovative partnership and model for planning. This presentation will provide insight for successful public and private partnerships that can be applied anywhere a balance is needed between growth and natural resource conservation.
For more conference details visit the official website or call 1-800-408-0002.
A Solar Revolution May Be Coming to Your Town
May 4, 2009
This winter, as Congress was scrambling to pass the stimulus package, the bottom fell out of the renewable energy sector — the very industry that lawmakers have held out as our best hope of salvaging the economy. Trade groups like the American Wind Energy Association, which as recently as December was forecasting “another record-shattering year of growth,” began predicting that new installations would plunge by 30 to 50 percent. Solar panel manufacturers that had been blazing a trail of growth announced a wave of layoffs. Some have since cut their workforces in half, as stock prices tumble and plans for new green energy projects stall.
But there is one place where capital is still flowing: Gainesville, Florida. Even as solar panels are stacking up in warehouses around the country, this city of 120,000 is gearing up for a solar power boom, fueled by homegrown businesses and scrappy investors who have descended on the community and are hiring local contractors to install photovoltaic panels on rooftops around town.
One of those investors is Tim Morgan, who owns a chain of electrical contracting companies. His industry has been hit hard by the downturn, but he has a plan to salvage his business. Morgan intends to rent roof space from eighty Gainesville businesses and install twenty-five-kilowatt solar generating systems on each of them, for a total of two megawatts — a project that would nearly double Florida’s solar-generating capacity. He estimates the venture will cost between $16 million and $20 million and bring in $1.4 million a year. Already, he has lined up financing, found local contractors to do the installation, and staked claims to the rooftops of at least fifty businesses. “And we’re just one tiny player,” Morgan said. “Look around. You can see how fast this thing is going to move.”
Indeed, around Gainesville similar projects abound. Paradigm Properties, a residential real estate company, plans to install photovoltaic arrays on fifty local apartment buildings and its downtown headquarters. Achira Wood, a custom carpentry outlet, is plastering the roof of its workshop — roughly 50,000 square feet of galvanized steel — with solar panels. Interstate Mini Storage is doing the same with its sprawling flat-roofed compound. Tom Lane, who owns ECS Solar Energy Systems, a local solar contractor, told me he’s planning to expand his staff from eleven to at least fifty. “The activity we’ve seen is just explosive,” he said. “I’ve been in the business thirty years and I’ve never seen anything like it.”
Why is the renewable energy market in Gainesville booming while it’s collapsing elsewhere in the country? The answer boils down to policy. In early February, the city became the first in the nation to adopt a “feed-in tariff” — a bold incentive to foster renewable energy. Under this system, the local power company is required to buy renewable energy from independent producers, no matter how small, at rates slightly higher than the average cost of production. This means anyone with a cluster of solar cells on their roof can sell the power they produce at a profit. The costs of the program are passed on to ratepayers, who see a small rise in their electric bills (in Gainesville the annual increase is capped at 1 percent). While rate hikes are seldom popular, the community has rallied behind this policy, because unlike big power plant construction — the costs of which are also passed on to the public — everyone has the opportunity to profit, either by investing themselves or by tapping into the groundswell of economic activity the incentive creates.
Though Gainesville is the first to take the leap, other U.S. cities are also moving toward adopting feed-in tariffs. Hawaii plans to enact one this summer, and at least ten other states are considering following suit. Among them is hard-hit Michigan, where Governor Jennifer Granholm has promised that the policy will help salvage the state’s economy and create thousands of jobs by allowing “every homeowner, every business” to become “a renewable energy entrepreneur.” There is also a bill for a federal feed-in tariff before Congress.
Could this approach help revive our renewable energy market, and give a needed jolt to the U.S. economy? There is reason to believe it could. In Germany, which pioneered the modern feed-in tariff, it has given rise to the world’s most vibrant green energy sector. More than forty countries, from Nicaragua to Israel, have followed Germany’s lead, often with dramatic results. Study after study has shown that not only do feed-in tariffs deliver more renewable energy than other market incentives, they do so at a lower cost. “People hesitate to call anything a panacea,” says Toby Couture, an energy and financial markets analyst at the Department of Energy’s National Renewable Energy Laboratory. “But if you’re interested in creating jobs, getting capital flowing, and expanding renewable energy, feed-in tariffs get the job done — often more cost effectively than other policies.”
Visit AlterNet to read the complete and original article.
If you’re interested in becoming part of this solar revolution, don’t miss the Renewable Energy Innovations workshop at Green Cities Florida presented by sustainability experts John Lushetsky, Colin Read, Jamie Schlinkmann, and Joe Treshler. This panel of experts will provide an in-depth discussion on alternative energy including the latest breakthroughs, where new projects are being installed, how to get the financing you need, and how to build innovative energy projects for utilities, large and small facilities, and even automobiles.
To learn more about Green Cities Florida, visit the official website or call 1-800-408-0002.
Green Cities Tweet-Up in Orlando!
May 1, 2009
If you have been looking to connect with the growing ‘green’ business and government community in Central Florida, you’re invited to attend the first Green Cities Tweet-up on Wednesday May 6 at 7 pm at the Orlando Brewing Company.
Doterati.com and Green Cities Florida invite you to join them for a fun evening of networking at the Orlando Brewing Company, Florida’s only fully certified Organic Brewery.
Connect with other sustainably-minded professionals and learn more about what is coming to Florida in terms of green economic growth.
Just a few more reasons you should join us on Wednesday, May 6th for THE progressive networking event of the year!
- Great door prizes including one-day passes to the Green Cities Florida Conference
- Enjoy award winning certified organic beers & wine-right from the source
- Meet and network with ‘eco-preneurs’, business leaders, and other ‘green’ professionals from Orlando
- Green Cities Twitter team will be on hand to help de-mystify the world of Twitter and help you connect with the people, businesses and communities you have been wanting to meet
- Learn more about Green Cities Florida and get to know other conference attendees
And don’t worry, you don’t have to be a Twitter expert to attend. This event is designed to be beneficial to anyone interested in creating professional connections with ‘green’ focused businesses and sustainably-minded professionals in Central Florida.
Click here for directions to the Orlando Brewing Company.
If you are not on Twitter yet, click here to sign up and for the latest buzz be sure to follow us @GreenCitiesNews, @GreenBuzz and @GreenerCity!
Early Bird Registration for Green Cities Florida ends May 11 – Register here today!
*FYI: Orlando Brewing has Wi Fi, so feel free to bring your laptop and tweet ’til your heart’s content*



